DOT
This is the logo for the company insomniac, who organizes massive music festivals such as Electric Daisy Carnival, Electric Forest, Beyond Wonderland, and many more. They are a very quick growing company and started in 1993. This logo is fairly recent and I’m going to focus on more of the picture near the word, and how it has dots, four of them growing in size. As stated in Dondis chapter 4, the dot is ‘the simplest visual element that can be used with great complexity of intention’ (Dondis 40). It can hold much deeper meaning than what meats the eye. Because of its round shape, it identifies with many things in nature that are also round, since it is the ‘most common formulation’ out of the rest. In this logo, we have four round dots, each a different color, and each a different size, two more elements of visual communication, making it 3 in total. So we have 3 in 1 here, which is great. I think that these dots for this company symbolize music, especially electronic dance music since that is what mainly plays at these festivals. The music builds up to a climax and then drops. I believe the growing of the dots size show that build in music, but without the drop, to keep you rising up. I am not sure about each color, but it could signify that there are many different genres in the EDM (electronic dance music) category and that they all get along.
MOVEMENT
This is probably the most recognized logo in the surf community. It is for a company called quiksilver. This logo really focuses on another element from Dondis called Movement. Movement is harder to convey in a still photo, but when done correctly can have a great affect on the viewer. This logo really focuses on the ocean, particularly the wave. Because it is a surf company, the obviously wanted a wave as there logo so surfers would be able to differentiate between other companies that might seem similar. The basic layout for the logo above to me looks a lot like the basic outline of a wave, with what maybe looks like a mountain in the middle, maybe because they also sponsor snowboarding. This might be a static image, but it gives a feel of a crashing wave, moving, or even flowing to the right, which goes well with humans because we natural read from left to right. If flipped horizontally, this logo would look very different and might not be as successful.
LINE
Finally, we have the RVCA logo, which is another surf company that has grown extremely popular in the past 10 years. Their logo focuses mainly on the line aspect from Dondis. The line can be thought of as a bunch of dots extremely close together moving in a certain direction. Here we see nice solid black lines, with very little detail. The logo is using the line as its design, sort of like a building where they are stripped of anything unnecessary and letting the structure be the design. So it is close to architecture in a way making it much more diverse. These lines are very precise and not vague in anyway. They have distinct direction, hence the boldness. Everything is very strict looking and snap to grid like. Lines are really everywhere in nature, they are just hard to see. I really like this logo and I think it does a great job using the line technique and showcases Dondis’s view well.
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