Blog Exercise Week 3

     This is the Billabong surf company logo. There are many other surf companies out there whether small or big that have their own logo and design. This is just one of the biggest ones, similar to Quicksilver, Rip Curl, West, and many more. I chose this one because it covers all three leves of design. Representationally, this shows what a real wave in the ocean basically looks like but is not exactly a photograph. For it to be a perfect representation, it would have to be an actual photograph with attention to detail and this is not, although we do see what most people recognize as a shape of a wave. 
      Thus, because it is not a representation of a wave, it leans more toward symbolism and abstraction. The waves have been completely stripped of all extreme details and reduced to the bare minimum of what people recognize as a wave. Once they did this, they multiplied and reproduced it all over their clothes, surfboards, backbacks, etc. and many people can recognize it as the billabong logo. It retains the main aspect of a wave without showing a mass amount of detail hence making it a symbol. 
     Also it is abstract as well because of the design around the waves. We can see some sort of have rounded squares surrounding the two waves inside. Abstraction usually refers to a much deeper meaning than what meets the eye. Who ever designed this was inspired by the ocean to make a logo based on what they saw, and simplified it to a look that meant something to the designer specifically making it much more abstract than people would normally think.